In 2024, User Generated Content (UGC) is rapidly becoming a crucial element for brands. Research found that 95% of consumers relying on reviews before making a purchase. Social media plays a significant role, as current statistics shows, with 76% of buyers influenced by what they see on these platforms. Brands must capitalize on this trend to gain consumer trust and drive sales.

Authenticity is paramount in today’s market, and UGC provides a means for brands to demonstrate it effectively. In the coming year, focusing on UGC will be essential for brands to thrive, as it not only enhances credibility but also fosters stronger connections with consumers. American investor and venture capitalist, John Doerr surely did not exaggerated as he stated that, “The next wave of the Web is going to be user-generated content.”

What and Why UGC?

Why invest in UGC when brands already pour significant resources into crafting their own content?

The answer lies in validation. When products or services receive positive feedback on social media, buyers are inclined to make quick purchasing decisions. Need proof? Research confirms it!

Michael Eisner, the former CEO of Disney said,

“User-generated content is not done by professionals. The best user-generated content eventually becomes those people gravitated in the professional world.”

According to Media Spiegel, there’s a staggering 68% chance that buyers will pass on a product lacking a 5-star rating. Surprising, isn’t it? Most consumers prefer brands with higher ratings over those without any.

UGC Benefiets

Why UGC finally turned out so precious in this ultra-supersonic era? Because it offers such values that human discovered only in last one decade. So, let’s delve into the benefits UGC offering us.

More Engagement

Utilizing social media listening tools, brands can tune into customer feedback regarding their products. This active engagement cultivates a sense of community and boosts overall social media interaction.

Marketing Cost Saver

Utilizing user-generated content (UGC) in social media ads can substantially decrease marketing expenses. Research demonstrates that incorporating UGC in ads, as opposed to solely brand-generated content, slashes the Cost per click by 50%.

Consumers proof

Customers place their trust in brands when they see genuine support for the products. User-generated content (UGC) acts as compelling social proof, shaping potential customers’ perceptions. By highlighting real-world product usage and positive experiences, UGC can significantly influence decision-making and make a lasting impact.


User-generated content (UGC) enhances a brand’s originality or authenticity by incorporating genuine experiences and customer opinions, thereby fostering trust among buyers. Research supports this notion, revealing that 79% of consumers rely on UGC for their purchasing decisions over influencer content.

Examples of UGC and Ideas

We can help our product or service users in many interesting ways to create beautiful contents to testify your brand. Well, in which way you should invite your users to create what types of content, it’s up to your business model. Here bellow I suggest popular types of UGC and ideas. Find your best match.

Customer Reviews and Testimonials

Encourage customers to share their experiences and feedback about your products or services on your website or social media platforms.

User-Submitted Photos and Videos

Invite users to share photos or videos of themselves using your products. You can feature these on your website or social media channels.

Social Media Challenges and Contests

Create fun challenges or contests related to your brand or products and encourage users to participate by creating and sharing their own content using a specific hashtag.

Product Reviews and Unboxing Videos

Ask influencers or satisfied customers to create detailed reviews or unboxing videos of your products and share them online.

User-Generated Content Campaigns

Launch a specific campaign where users are asked to create and share content based on a theme or prompt related to your brand.

Fan Art and Creativity

Showcase artwork, illustrations, or creative content inspired by your brand, products, or services, submitted by your fans and followers.

User-Generated Blog Posts or Articles

Invite customers or followers to contribute guest blog posts or articles to your website, sharing their expertise or experiences.

Customer Stories and Case Studies

Share real-life stories and case studies of how your products or services have made a positive impact on your customers’ lives or businesses.

Remember upon UGC  

UGC creation and circulation in the digital world is journey in the sense of from planning to execute. Try to follow bellow issues while you are on your UGC journey.

  • Prompt your audience to share their experiences and opinions.
  • Provide rewards or recognition for users who contribute UGC.
  • Respond to comments, questions, and feedback to foster a sense of community.
  • Share UGC across your marketing channels to amplify its reach.
  • Genuine content resonates with audiences more effectively than overly polished material.
  • Set clear expectations for the type of content you want to receive.
  • Make it easy for users to find and contribute to UGC campaigns.
  • Highlight positive reviews and address any negative feedback constructively.
  • Incorporate user content into your product development to improve your offerings.
  • Track the performance of UGC campaigns and adjust strategies accordingly.


The article with provided all data and insights and logics – the importance of UGC is evident to you, I hope. Now you can plan, execute, create and circulate your UGC to give your brand a good-bump. But, if you think that, as a manager or organizer of businessman, you have more thing to with the business, then I suggest you to hire a professional and integrated digital marketing agency to deal with.


Here is the most frequently asked question about UGC. Cast a look.

What is User-Generated Content (UGC)?

User-Generated Content refers to any form of content, such as text, images, videos, or reviews, created by users rather than the brand or organization itself. It often includes social media posts, blog comments, product reviews, and forum discussions.

Why is User-Generated Content important for businesses?

UGC is valuable for businesses as it serves as authentic testimonials and recommendations from real users, fostering trust and credibility among potential customers. It can also help in building a sense of community around a brand and increasing engagement on digital platforms.

How can businesses encourage User-Generated Content?

Businesses can encourage UGC by providing incentives such as contests, giveaways, or rewards for users who create and share content related to their products or services.

What are the benefits of incorporating User-Generated Content into marketing strategies?

Incorporating UGC into marketing strategies can lead to increased brand awareness, enhanced social proof, improved customer engagement, and higher conversion rates. It can also provide valuable insights into customer preferences and behaviors, allowing businesses to tailor their marketing efforts more effectively.

What are some best practices for leveraging User-Generated Content?

Some best practices for leveraging UGC include obtaining proper permissions and rights before using user-generated content, actively monitoring and responding to user interactions, showcasing UGC across various marketing channels, and maintaining transparency and authenticity in all user engagements.