Overview
As a digital marketing agency we design a contest named 'keen eye photo contest’ for Vision emporium. In this contest we had to make some creative images which looked the same but had some critical difference and the participant's task was to find out that. This contest ran for 10 days where we got 800 participants and 2000+comments.
Challenge
Vision emporium one of the most sizable multi branded retail shops pioneered by RFL in Bangladesh. They bring a comprehensive service for their target customer. They wanted to do something gripping on social media where their TG were involved impatiently with the campaign. They told their demand to Ad65. Our competent research team found out how people are crazy about the image on their social media. Our first challenge was to design an innovative contest layout. Another challenge was to make some stunning creativity. Involving traditional media with this contest was also a tough job for us.
Idea
So we wanted to do something innovative which would keep the attention of the customer. Then we design the 'keen Eye contest’. In this contest we had to make some creative images which looked the same but had some critical difference and the participant's task was to find out that.
We Shared two image on social media platform
We asked the participants to find out the difference and share with us in inbox
Campaign runs for 10 days
We did digital media buying for this contest
800
Participant’s
500000
Reach
2000
Comments
Results
People were getting crazy about the campaign on social media. They respond quickly. More than 500 of Facebook users participate in this. The campaign ran for 10 day. Clients' social media platforms campaign reached more than 100000 people.