Challenge

The big challenge of the project was to reach the targeted female entrepreneurs over the country though creating interesting content based communication. Because, out there in our country have numerous women, who wants to make a living out of their own creation and production and most of them were not aware of e-commerce business. Creating contents and publishing all the necessary communications in time was another challenge of this project. Besides, AD65 was also in the role of query-management. Tracking all the comments and query and giving them feedback in time was a challenging job too.

Idea

Ekshop stands as a progressive brainchild of the Bangladesh ICT Ministry under the esteemed A2I project. Functioning as an e-commerce oasis, it nurtures Bangladeshi female entrepreneurs by providing them with an exclusive business platform. This avenue empowers them to seamlessly inaugurate and manage personalized online shops, facilitating nationwide virtual trade. Orchestrated in response to the dire circumstances posed by the COVID-19 pandemic, Ekshop emerges as a beacon of support, offering women a means to thrive in the face of adversity. Taking the reins of Ekshop's digital narrative, AD65 undertook the pivotal role of content curation and creation. Their diverse skill set was harnessed to produce an array of content types, spanning static visuals, captivating motion graphics, and engaging videos, all tailored for the platform's Facebook presence. This orchestrated communication endeavor not only amplified Ekshop's visibility but also fortified its mission to empower Bangladeshi women, reinforcing the platform's position as a transformative force in the e-commerce landscape.