Social media has become a great means of advertising recently. As huge numbers of people are using Social media, so it has become the most effective way of advertising. There was a time, when internet was not into existence. Slowly by the blessing technological/networking advancement we got internet. But, rapidly it has become very popular among the people worldwide. In 1995 only 1% of world’s population was using internet which develop to 40% till today. Slowly people realized the importance of socializing. People of one part of the world wanted to build a connection with the other part of the world. At the beginning people could only send messages through e-mail. But gradually people get in touch with today’s social media which includes activities chatting, video calling, and sharing posts and so on. So, now the world has become a global village. We can get connected to any part of the world just by a click. We can get the update of our dearest once just by the blessing of Social Networking sites.
Getting connected to people was the main purpose of advertising. As social media is the most popular form of getting connected to people, so it could be use as an advertising tool as well. Now-a-days people spend most of their time on social networking sites like Facebook, Twitter, Viver, Whatsapp and many more. Social media is both informative and entertaining, so people like to spend their quality time in these medium. While relaxing at home office, college, shopping mall and even at the restaurant people use social network. Even now-a-days people open their desktop and the first thing they do is opening their Facebook page. While doing work, in a tab of windows they keep Facebook open. It shows how addicted People are becoming towards Social Networking sites.
While browsing Social networking sites like Facebook page, ad’s pop up in some corner of Facebook that is called social networking advertisement. These kinds of advertisements are very attractive in nature. It is mostly entertaining but along with that it is informative as well. So, this is a great way to make a brand popular in the market. Moreover, several websites are linked with the Facebook page and through Facebook we can jump into the other site and read the articles
or watch images. Advertisements are also displayed in that website in such a way that it catches the attention of the user. In these arenas of Social Networking, social media advertising can be a great form of advertising.
Social media advertisement is completely different than the traditional advertisement. But the main purpose is the same and that is to promote a brand. This media will help your brand to reach out the maximum number of people. It’s a cheaper form of advertisement than other traditional media advertisements like, television advertisement, print media advertisement, bill board and so on. In television and print media we can ignore the advertisement. As there is more number of TV channels, people tend to avoid advertisement and go through the other channels. But in this media if you want also you can not avoid it. Somehow it will catch your attention. But if the ad comes frequently, it will develop your attention slowly. Even through the likes and comments we can see the effectiveness of the ads easily where through other medium it’s really hard to get any feedback. So, it is a most effective way of advertisement now-a-days which helps to promote a brand in an effective way.
So, if you are looking for a most effective inexpensive way of advertisement, it is a perfect choice for you. Specially, for the new brands in the market, it plays a significant role to make people familiar with the brand and promote it in the market. Social media advertisement will never disappoint you. It is your perfect solution to make the brand make a space in this highly competitive market. Social media advertising makes the brand and product socialize with you. Because of the effectiveness the social media marketing is increasing rapidly throughout the world.